Small but Perfectly formed: Accelerating the rise of circular and sustainable SMEs in fashion

   About Small But Perfect (SBP)

           The project builds on the notion that to successfully accelerate small and medium size fashion enterprises in circular and sustainable fashion we also need to change the            wider system of business support in fashion. Small but Perfectly Formed is a 30 month (January 2021 – July 2023) collaborative project co-funded by the European                  Commission’s COSME programme.

So, we are currently accepting proposals for a unique accelerator programme of mentoring, funding and showcasing that connects fashion businesses across borders by encouraging transnational collaboration. We are looking for 28 SME led transnational projects in circular and sustainable fashion to support with an 18-month comprehensive business development programme comprising of an 8-month business accelerator, business mentoring, a 5-month R&D phase, culminating in a showcasing phase that will take place between July 2022 – April 2023.

There is a funding allocation of €10,275 per partnership. Our open call seeks to find projects working on a business idea for a product or service that will make the fashion industry more circular or sustainable. We anticipate projects coming from EU member states plus Armenia, Albania, Bosnia and Herzegovina, Iceland, Kosovo, North Macedonia, Moldova, Montenegro, Serbia, Turkey, Ukraine & UK and from five broad groups:

  • Sustainable and circular fashion start-ups wishing to scale-up and/or replicate
  • Established sustainable and circular SMEs who wish to develop their businesses and work
  • Established fashion SMEs who wish to transition to a circular and sustainable model
  • SMEs and initiatives who provide circular and sustainable solutions to the fashion sector e.g. recycling, circular systems design

      Collaborations between fashion sector and non-fashion sector SMEs, businesses and initiatives to generate and test new collaboration models

Project Partners

Athens University of Economics and Business (AUEB) is the oldest educational institution in Greece in the fields of Economics and Business Administration, at both the undergraduate and the postgraduate levels. Today the Management Science Laboratory MSL is directly committed to the transformation of the fashion industry, the promotion of new supply chain and production models, especially the development of due diligence supply chain methods to control the breaches of modern slavery in global supply chains in the fashion industry.


The WFTO is the home of Fair-Trade Enterprises. Spread across 76 countries, members are verified as social enterprises that fully practice Fair Trade. To be a WFTO member, an enterprise or organisation must demonstrate they put people and planet first in everything they do.

Fair Trade Advocacy Office speaks out on behalf of the Fair-Trade Movement for Fair Trade and Trade Justice with the aim to improve the livelihoods of marginalised producers and workers. The FTAO is a joint initiative of Fairtrade International, the World Fair Trade Organization and the World Fair Trade Organization-Europe

 Bocconi University was established in Milan in 1902, becoming the first Italian institution of higher education to grant a degree in economics. Today, Bocconi is a research university of international standing in the social sciences, with focuses on management, economics, political science, law, and computer and data science.

 Impact Hub Lisbon is the Portuguese chapter of the wider Impact Hub network composed by 17,000 entrepreneurs and innovators in 102+ locations worldwide in 50+ countries spanning 5 continents. We accelerate the transition to a sustainable society and economy by providing training and tools to social entrepreneurs as well as facilitating collaborations between organizations in all sectors.

WLY Communications help fashion brands, organizations and other industries move into the new era of fashion. We believe that cross-industry collaborations consist the way forward. If we share the responsibility to create a more sustainable fashion industry, we can all make profit and growth on the huge potential innovation and digitization offers.

Fashion Revolution is the world’s largest fashion activism movement, mobilizing citizens, industry and policymakers through our research, education and advocacy work. They have a network in over 90 countries powered largely by volunteers. The local offices that are members of Small But Perfect project are Fashion Revolution Germany, Fashion Revolution Portugal and Fashion Revolution Greece.